Pioneer Spirit Day Brings Odd Promotional Effort

DSCF1135I have mentioned it before, but received an e-mail from Tom Perry at College Relations today regarding Pioneer Spirit Day:

Your moment…and your T-shirt… are at hand.

Pioneer Spirit Day is Friday, Aug. 28, and your chance to wear the Navy Blue and White to help Marietta College celebrate the kick-off to its 175th anniversary celebration is there for the taking.

What will you do? Will you wear the same old Hollister shirt or hoodie?

No, you won’t do that. Want to know why?

Because you’re a Pioneer through and through and you know this is your opportunity to join with 25,000 alumni around the world to observe a special day in the history of Marietta College.

Wear your Marietta College T-shirt on Friday, Aug. 28.

Need some inspiration? Follow Jason Sadler all day on iwearyourshirt.com and he’ll lead you across the Internet wearing his Marietta T-shirt…to Flickr, YouTube, Twitter and UStream.tv.

Join Jason and wear your Marietta College T-shirt.

You’ll do that because you’re a Pioneer…and you don’t want to be the one person in class wearing a hoodie!

~ Tom Perry, College Relations (Sent to all students via e-mail)

I Wear Your Shirt is a website where an organization pays a guy (according to the site, soon two guys) that will wear whatever shirt you send to him for a day that you purchase.  He then blogs, Twitters, posts videos to UStream and YouTube, and posts images on Flickr of him wearing the shirt of the day.  Usually he themes it around the shirt, like a cook book that bought one day led to him cooking on video using recipes from their cookbook.  So who knows what MC will bring to his day.

At first I thought it was kind of odd, then realized that in today’s world of social media, this guy found a gold mine.  I know I’m curious to see what he may have up his sleeve for Pioneer Pride Day.

But anyways, wear your Pio Pride this Friday, snap a picture, and put it on Facebook or send it to Tom Perry at College Relations